Turning Stories Into Experiences That Convert
In a digital world where attention spans rival those of goldfish, cinematic storytelling has become a powerful way to capture and hold consumer interest. We spoke with Frank Kelly, Founder of Reel City Films, an award-winning video agency, to understand how experiential video can showcase the uniqueness of your brand and create lasting impressions.
Why Storytelling Through Video Matters
HubSpot reports that 54% of consumers want to see more video from brands they’re considering. Video remains the most immersive medium, allowing businesses to connect on an emotional level. “In a sea of content, differentiation is key,” says Kelly. “Cinematic video can move beyond typical promotions and influence real consumer action.”
Kelly identifies three types of impactful marketing videos:
- Lifestyle/Brand Hero Videos: Also known as sizzle reels, these highlight a brand’s best features—such as striking views or luxury amenities—through a compelling visual narrative.
- “Closer Look” Videos: Using a documentary-style approach, these spotlight unique offerings through staff interviews, behind-the-scenes looks, or signature experiences.
- Branded Short Films: Story-driven productions that position the brand as part of a larger narrative. Kelly’s short film for The Biltmore Hotel went beyond advertising, becoming an award-winning cinematic piece screened at over 21 international film festivals.
According to Insivia, websites with video are 53 times more likely to appear on Google’s first page. Tailoring video content to audience expectations is crucial—for example, showcasing a resort from a child’s perspective for family travelers creates instant emotional connection.
Standing Out With Cinematic Craft
Cisco projects that video will account for 82% of consumer internet traffic. To compete, brands must go beyond standard promotional visuals. “Cinematic standards matter,” says Kelly. “It’s about artistry, creativity, and professionalism—making people feel something that inspires action.”
His team uses advanced techniques to craft standout hospitality videos, including:
- Drone footage for sweeping perspectives
- Time-lapse photography for mood shifts
- Smooth gimbal shots for immersive flow
- Slow motion for luxurious detail
- Underwater filming for exotic visuals
- POV shots to mirror guest experiences
- 360° video for interactive tours
- Cinematic lighting for atmosphere
- Unique camera angles for striking impact
- Dynamic editing for engaging pace
The Takeaway
Experiential video is no longer optional—it’s essential to shaping how your brand is seen, felt, and remembered. As Kelly puts it: “Make it different, make it better, make it professional—so it inspires action.”
Cinematic storytelling forges deeper connections, drives engagement, and helps brands rise above crowded markets. Whether introducing travelers to your property or amplifying your message across digital platforms, video offers endless potential to captivate and convert.
Ready to raise your brand narrative to cinematic levels? Our creative team, in partnership with Reel City Films, can craft storytelling experiences that set you apart. Contact us today to start your cinematic journey.
