In today’s fast-evolving digital landscape, multiexperience development platforms (MXDPs) have become transformative tools for enterprises striving to craft unified, seamless, and engaging experiences across web, mobile, wearables, voice, augmented reality, and connected devices. By empowering organizations with robust low-code/no-code capabilities and scalable cloud deployment, MXDPs help streamline the complexities of developing modern apps—making innovation faster, more accessible, and highly user-centric.
According to Straits Research, the global multiexperience development platforms sector was valued at USD 3.89 billion in 2024 and is expected to grow from USD 4.78 billion in 2025 to reach USD 24.70 billion by 2033, growing at a CAGR of 22.8% during the forecast period (2025-2033). This unparalleled expansion is fueled by rising digital adoption, increasing demand for cross-platform consistency, and the necessity for enterprises to rapidly adapt to shifting consumer expectations.
New Updates and Innovations
Recent technological updates within MXDPs are centered around integrating artificial intelligence (AI) and machine learning (ML), serverless architectures, improved cybersecurity, and faster time-to-market for digital solutions. Leaders like OutSystems and Mendix released new AI-powered tools in 2024 and 2025 to automate app creation, improve testing, and accelerate innovations for enterprise clients. Appian partnered with AWS in April 2024, enhancing its generative AI capabilities for process automation, analytics, and compliance.
Progress Software rolled out advanced low-code features for building IoT-enabled applications, while SAP and Oracle continue refining their MXDP offerings for cloud integration and hybrid deployments. Microsoft has boosted its Power Platform with enhanced end-to-end tools designed for global deployment and industry-specific use cases. Salesforce, already a giant in cloud-based solutions, launched new modules to improve developer collaboration and extend support for AR/VR experiences.
Key Players and Regional Analysis
The MXDP space is shaped by both leading global giants and innovative startups:
OutSystems (Portugal/US): Focuses on empowering enterprise-grade development across channels with rapid prototyping, AI agent builders, and integration with legacy systems.
Mendix (Netherlands, owned by Siemens): Specializes in visual, low-code interface development, especially for industrial and manufacturing clients. Mendix’s recent AI-assisted platform launch has accelerated intelligent app creation.
Appian (US): Renowned for fast, secure, and compliant process platforms, supporting everything from web and mobile to conversational and augmented reality interfaces.
Salesforce (US): Expands MXDP capabilities to support customizable B2B and B2C experiences, with cloud-based scalability.
Microsoft (US): Power Platform and Azure integration provide advanced data, app, and AI orchestration, making it a top choice for multinational deployment.
SAP (Germany): MXDP offerings are focused on enterprise resource planning, AR/VR integration, and omnichannel support.
Oracle (US): Offers robust hybrid cloud and on-premises MXDP frameworks.
Convertigo (France): Specializes in enterprise mobility and API-driven integrations, particularly popular in EMEA.
Progress Software (US): Leads in IoT and modular platform solutions, with focus on data-rich applications.
GeneXus (Uruguay): Innovative approaches to low-code development are capturing market share across Latin America.
Google (US): Strengthens Flutter development suite and conversational AI integration for next-gen app experiences.
Regional Insights
North America: Dominates the landscape due to early cloud adoption, AI integration, and digital transformation initiatives.
Europe: Strong growth in Germany, Netherlands, France, and UK, driven by manufacturing, finance, and government sectors seeking agile development and compliant hybrid deployments.
Asia-Pacific: Rapid digitalization in China, India, Japan, and South Korea are fueling industry growth, with significant investments in smart city solutions and consumer apps for mobile-first populations.
Latin America and EMEA: Adoption is accelerating, with Uruguay’s GeneXus and France’s Convertigo leading innovation and market penetration.
Growth Drivers and Leading Trends
Low-Code/No-Code Expansion: Democratizes app development for business users, increasing agility and decreasing the dependency on full-stack developers.
AI and ML Integration: Enhances rapid app customization, accelerates app lifecycle management, and delivers more intelligent user experiences.
Cloud-Smart and Hybrid Architectures: Enable enterprises to scale quickly and run secure, compliant apps in diverse environments.
Emerging Tech: MXDPs are adding support for IoT devices, AR/VR apps, conversational interfaces, and voice assistants—expanding their reach to every digital touchpoint.
Security and Regulatory Compliance: Enhanced features for data privacy, secure integrations, and governed workflows are essential, especially for healthcare, finance, and public sector.
Recent News and Strategic Moves
Key developments in 2025 include strategic partnerships, such as Appian joining AWS for generative AI, Mendix launching Mendix 10.12 with AI-assisted dev tools, and advancements in multi-region deployment and regulatory compliance modules from Salesforce and Microsoft. Further, companies are investing in expanding global support and localized development hubs to serve varied regulatory landscapes.
The Road Ahead
MXDPs are powering the future of digital innovation by enabling organizations to deliver immersive, consistent, and secure experiences across every digital channel. Their adoption will only sharpen as enterprises respond to consumer demands for personalized, real-time services and interconnected functionality.
Summary
Multiexperience development platforms are igniting digital transformation, with AI integration, low-code tools, and cloud expansion driving growth. North America, Europe, and Asia-Pacific lead adoption, while key players deliver agile, secure, and scalable solutions for modern enterprises.
